Meet Rightval

The instant valuation tool for estate agents and letting agents

5 minute online setup, no technical knowledge required. 14 day free trial then £29 / month with no contract

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Image of Rightval's instant valuation estate agent dashboard

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What is an estate agent instant valuation tool?

An instant valuation tool is an online service branded to your estate agency that provides an additional way to capture sales and lettings leads from your social media audience, website traffic or anywhere else you market your agency.

Your instant valuation tool is able to service new prospects for you 24 hours a day, 365 days a year. Each time a new lead is received, the details are delivered directly to your Rightval agent account, ready for you to follow up.

Not only does Rightval instantly notify you of the potential new business, we also provide you with a suite of tools to manage and keep track of the instant valuation leads you have received.

Click here to try out our demo valuation tool

How do instant valuations benefit my estate agency?

Those thinking about selling or letting their home are significantly more likely to make initial contact by providing their contact details via a service that offers an instant online valuation versus a traditional website contact form.

Rightval’s automated instant valuation tool give your business a foot in the door with new vendors at the very start of the consideration process by providing a low touch, unique service, without the need for traditional estate agency canvassing or prospecting techniques.

Your instant valuation tool captures the leads for you, leaving you to do what you do best; Convert prospects into clients.

See what other agents say about Rightval

How Rightval works

Rightval gives you a unique, customisable web address to share with prospects and allows you to automatically capture new leads 24 hours and day, 7 days a week

Setting up your Rightval instant valuation tool


Set up your valuation tool & link

Creating and customising your Rightval instant valuation tool takes just a few minutes and requires no prior technical knowledge

Step 2 in creating your Rightval instant valuation tool
Promoting your Rightval instant valuation tool to prospects


Use your link to generate leads

Share it on your social media, add a link on your website, promote it wherever you advertise to start attracting new landlord or vendor leads

Step 3 in creating your Rightval instant valuation tool
Follow up on leads generated by your Rightval instant valuation tool


Follow up and convert new business

No one knows your local market as well as you do. Righval takes the pain out of prospecting and gives you the foot in the door to convert enquiries into clients

What’s included with my Rightval account?

We provide everything you need to generate and manage new leads

  • Instant valuation tool included with Rightval

    Instant Valuation Tool

    Your own unique, customisable instant valuation tool link to advertise online and capture new vendor or landlord leads in your area.
  • Insights data included with Rightval

    Rightval Insights™

    Statistics on how your tool is performing, House Price Index data and area specific demand ratings to help you steer your marketing efforts
  • Lead management tools included with Rightval

    Lead management Tools

    Easily keep track of your leads, assign them to team members, add notes and download valuation reports all from within your agent account
  • Third party integrations included with Rightval

    Third party integrations

    Connect Rightval to the systems you already use and sync data between them, helping you optimise your office workflow and reduce duplication

Integrations to streamline your office workflow

Save time by connecting Rightval instant valuations with the systems you already use

Integrate Mailchimp with Rightval
Integrate Drip with Rightval
Integrate Google Ads with Rightval
Integrate Facebook Ads with Rightval
Integrate Zapier with Rightval
Integrate Webhooks with Rightval

Plans & pricing

Whether you're looking for a self-managed or fully-managed lead generation partner, Rightval has the tools to help you grow, with no long term commitment.

Self managed

£39 £29

Billed monthly

14 day free trial. No contract

  • Unlimited team members
  • Unlimited valuations
  • Appraisal booking
  • Customisation
  • Customise your tool
  • Integrations
  • Facebook & Google ads
  • Mailchimp integration
  • Drip integration
  • Zapier integration
  • Custom webhooks

Fully managed


Billed monthly

Includes up to £100 of ad spend / mo

  • Fully managed enquiry generation
  • Up to £100 / mo of ad spend included
  • 20+ enquiries per month
  • Customisation
  • Fully branded to your business
  • Service includes
  • Named account manager
  • Rightval software
  • Professional advertising assets
  • Unlimited team member accounts
  • Rolling monthly contract
All prices are subject to VAT at 20%

Why choose us?

Rightval is one of the biggest instant valuation platforms in the U.K. here’s why our clients love us…

Why choose the Rightval instant valuation platform?
  • Unparalleled customisation

    Rightval truly lets you make your valuation tool your own. Choose from over 20 different themes or add your own, change page and button text, even tailor the SEO appearance of your instant valuation tool to your exact needs.

  • Advanced valuation control

    Easily control values shown to prospects with valuation caps and multipliers designed to fit every business model. We’re proud to be the only instant valuation platform to offer this level of control.

  • In-branch valuations

    In addition to our lead generation tools, Rightval also gives your office a quick and easy way to generate guide price valuation reports and demand ratings across the U.K. directly from your agent account.

  • Dedicated, free support

    We’re always here to help if you need us. Our support team are available through live chat, email or phone to answer any questions and help you maximise your Rightval instant valuation tool.

Frequently Asked Questions

Thinking about an instant valuation tool for your estate agency but have a question? Check out our FAQ or drop us an email to

  • Do Rightval instant valuation tools come with a free trial?

    Absolutely. Every new instant valuation account comes with an unlimited use 14 day free trial, without the need to enter any billing details.

  • How easy is Rightval to set up?

    You can be up and running with your new instant valuation tool in under 5 minutes, with no technical knowledge required. Rightval comes with over 20 built-in property specific themes to help make your tool unique.

  • How do I start generating instant valuation leads?

    When you sign up you'll receive a unique instant valuation link from us to share on your social media accounts, link to from your website or advertise anywhere else you market your agency. Simply promote this link to start generating leads from the surrounding area.

  • How much does Rightval cost?

    Rightval standard costs just £29 per month plus VAT and includes customisation options, unlimited valuations and user accounts. If you need more functionality, consider Rightval Pro for just £39 per month.

  • Does Rightval offer support?

    We're here to help you make the most of your instant valuation tool. We'll send you tips and tricks by email throughout your trial and our team are avaailable to answer questions via live chat, email or phone.

  • What if I want to cancel my account?

    If you need to cancel your instant valuation account, you can do so via your agent account. We don't impose minimum contracts or cancellation fees on our estate agents.