Conversion tracking can help you see how effectively your Google ad clicks lead to lead submission on your valuation tool.
Here’s how to set it up in Google Ads:
- Sign in to your Google Ads account
- In the upper right corner, click the tools (spanner) icon and under “Measurement,” click “Conversions“.
- Click the plus button
- Click Website.
- Next to “Conversion name,” enter a name for the conversion you’d like to track, such as “Rightval Lead” This will help you recognise this conversion action later in Google Ads reporting.
- Next to “Category,” select a description for your conversion action from the drop-down. The category allows you to segment your conversions in reports, so you can see similar conversions together.
- Next to “Value” choose “Don’t choose a value“
- Next to “Count” choose “One“. This will ensure that even if your visitor completes two different valuations to try out different prices, it’s only counted as one advert conversion
- Click “Create and continue“.
You’ll now see a screen that shows you’ve created your conversion action. Follow the instructions in “Add Google Adwords tracking to Rightval” to use your new tag.
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