Introduction to tracking

Confused about ads tracking, what it means and how to set it up? Start here to understand how it works

Your instant valuation tool is designed to help you use popular advertising platforms such as Google Ads and Facebook ads in order to drive visitors through paid ads to your valuation tool and ultimately become leads.

In order for Google or Facebook to know that a visitor you have acquired from one of your ads has successfully converted into a lead, you’ll need to enable tracking for whichever platform you choose to use into your Rightval instant valuation tool.

We’ve made the process as simple as possible, and once you have provided your tool will the details specific to your advertising account, it will automatically send data to the advertising platform when a visitor converts into a lead.

Google ads

Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements and service offerings, within the Google ad network to web users.

If you’ve ever searched on google and seen “ad” next to a result at the top of the page, this is a Google Ad.

In order to measure the success of your Google Ads, you’ll need to set up and add Conversion tracking to your Rightval tool.

Facebook Ads

Facebook ads allow you to display your advert directly in the news feed and right hand column of the Facebook feeds for users you decide to target. Your targeting could be location based, age based, interest based or a combination of many different factors.

In order to measure the success of your Facebook Ads, you’ll need to set up and add Conversion tracking to your Rightval tool.

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